Your Dream High School
Empowering Students to Develop Standout Applications for High School Admission
My Approach
I work with students throughout San Francisco and Marin County, helping them discover and showcase their unique strengths in high school admissions applications.
Proven Methodology
Using proven strategies from my marketing background, I guide students through a relaxed, straightforward process that consistently helps them gain acceptance to their top choice in high schools.
Where my Students Get In
Branson, Marin Academy, University High, Bay School, Drew, San Domenico, Cate School, Saint Ignatius, Cathedral, Sacred Heart, and more.
EMAIL ME
Marilyn@thegoodmans.com
Proven Results and Success Stories
99%
First-Choice Placement
Success rate for student admissions to target schools
100+
Elite Acceptances
Students placed in top SF/Marin schools
100%
Satisfaction Rate
Families who recommend my services
My students have secured placements at the most competitive institutions across San Francisco, Marin County, and prestigious boarding schools nationwide. Each success story begins with identifying authentic strengths and crafting a strategically differentiated application that resonates with admissions committees.
Consultation and Coaching Process
The high school admissions process can be daunting, which is why I provide comprehensive support throughout your journey. I help students navigate every aspect of their applications with confidence and authenticity.
Essay Development
Expert guidance on crafting compelling personal statements and supplemental essays that showcase your child's unique brand, voice, and experiences.
Interview Preparation
Personalized coaching sessions to build confidence, practice responses, and develop strategies for making a lasting impression.
Parent Essay Guidance
Support for parents writing their essays, ensuring they effectively highlight their student's strengths.
Portfolio & Video Creation
Strategic direction for developing supplemental materials that demonstrate your child's talents and achievements beyond written applications.
Standing Out
Insider tips and proven techniques to differentiate your student from other qualified applicants in today's competitive admissions landscape.
Through personalized attention and a structured approach, I transform the application process from overwhelming to manageable, ensuring your child presents their strongest, most authentic self to admissions committees.
My Academic and Professional Journey
Academic Foundation
As a college professor specializing in brand strategy and marketing, I've spent years researching how successful brands cut through competitive markets to capture attention and build loyalty.
Innovative Approach
I've pioneered the application of corporate branding techniques to student positioning, creating a unique methodology that helps applicants showcase their authentic strengths in compelling ways.
Proven Expertise
My background spans traditional advertising, digital marketing, and social media strategy—all skills I now leverage to help students craft standout applications for elite educational institutions.
The Brand Building Approach to High School Admissions

Stand Out Authentically
Differentiate through genuine personal branding strengths
Strategic Positioning
Align student narrative with school values
Compelling Storytelling
Craft memorable essays and interviews
Relationship Building
Connect meaningfully with admissions officers
My proprietary approach adapts proven marketing frameworks to help students identify their unique value proposition and communicate it effectively throughout their applications to highly competitive schools in the San Francisco Bay Area.
Consultation and Coaching Process
Discovery Assessment
Comprehensive evaluation of student strengths, interests, academic profile, and target schools to establish baseline positioning.
Brand Strategy Development
Collaborative creation of personal brand positioning, messaging framework, and application roadmap tailored to target schools.
Application Creation
Guided development of essays, interview preparation, portfolio curation, and strategic social media optimization.
Final Presentation Refinement
Polishing all application elements to ensure consistency, authenticity, and maximum impact with admissions committees.